Six things first-time pilgrims often miss.
1. Dress for the height. Kainchi is 1,000 m higher than Haldwani. Even in summer (May–June) the morning temperature at the ashram is 18–22 °C, cool enough that you will be glad of a light layer. In December–January you need a proper jacket, as the wind off the Shipra makes the riverside colder still.
2. Dress modestly. Cover your shoulders and knees. Leave leather such as belts and wallets behind, and do not smoke anywhere on the premises. Shoes come off at every temple entrance, so bring socks if you feel the cold, because the stone floors are icy in January.
3. Photography is restricted inside. You may not take photographs in the inner sanctum or of Neem Karoli Baba's seat. The courtyard, the riverside, the hanuman mandir and the hills around are all fine. Please respect the no-photography signs; volunteers will step in, politely.
4. The prasad is part of the visit. Bhandara prasad of rice and dal, sometimes with kheer, is served free to every visitor in the middle of the morning, following Neem Karoli Baba's tradition of feeding devotees. Take a small disposable plate from the counter, join the queue and eat sitting down. Nobody expects a tip; small offerings in the donation box are welcome but not expected.
5. Carry small notes. The donation boxes, the parking and the small stalls outside selling malas, agarbatti and books all prefer cash, and UPI is unreliable because the signal is patchy.
6. The Steve Jobs and Mark Zuckerberg story is true, but not as it is usually told. Jobs travelled to India in 1974, the year after Neem Karoli Baba died in September 1973, and found the ashram largely deserted, so the two never met (Isaacson, Steve Jobs, pp. 103-104). Zuckerberg came later on Jobs' advice and spoke publicly about the visit in 2015. The story is now something tourists talk about, and you will see it mentioned at the tea stalls outside. The ashram itself makes nothing of it, and you should come for the pilgrimage itself.